Five Business Tips to Increase Profits and Stops Wasteful Spending

imagesThe fact of the matter is making financial improvements to improve your overall business is a conscious choice. A business owner needs to balance the operational side of the business all while finding the right combination of time and effort to make sure the finances are in order of business that will make the biggest impact.

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Small Business Help – Top 7 Tips for Hiring an Excellent Executive Business Coach

6a00e54fa65d378834017d3cc51c5a970c-250wiExecutive business coaching has become a business of its own with over 10,000 coaches now peddling their services. Maybe you are considering hiring an executive coach to help you overcome a significant obstacle or turnaround your small business. Whatever the reason, these 7 asking tips may help you become a better “coach” shopper and deliver a positive return on your hard-earned dollars.

    1. Ask for a preliminary complimentary session
    2. Before you buy a pair of shoes, you have the opportunity to try them on and even walk in them for a few moments. Coaching is no different. You should have the opportunity to speak with your potential coach without charge. Session time should range between 30 and 60 minutes.

    3. Ask what type of method is used by the coach
    4. Some coaches use a specific process while others may not have any structure. A process center approach usually delivers quicker and more sustainable results than an approach without structure.

    5. Ask for the results that you can expect from this relationship
    6. By asking for the results up front, you establish a vanishing point on the horizon. The coach should provide the tools and strategies to help you achieve the results. Depending upon the results, the coach may provide several options from weekly 8 to 10 week programs to longer programs of 26 weeks.

    7. Ask for the type of curriculum or tools as well as schedule that you will be using
    8. The use of

proven tools

    and strategies will help you achieve your results quicker. These tools should have a documented history of achieving results regardless of the issue such as leadership, sales or time management. The program schedule should work with the tools and provide flexibility around your schedule as well.

  1. Ask for referrals
  2. A good coach can provide testimonials from letters to actual verbal recommendations. Be respectful of the coach and only ask for these after you have narrowed your selection process.

  3. Ask if the coach has a coach and listen to the response
  4. Good coaches also have coaches. Many coaches will refer to their coach indirectly during the initial complimentary coaching session.

  5. Ask for a money back guarantee
  6. After 3 sessions, you should know whether the process, material and relationship between you and your coach is working. Waiting for several months is way too long especially if you are working with your coach on a weekly basis. The coach should be willing to return all fees less material costs if you determine the coaching is not delivering the results that you need.

Small Business Marketing Advice – Gold Or Garbage?

ieemagesThere is no shortage of people who are churning out advice on how to do small business marketing or which small business marketing ideas will improve your business. Before you begin to utilize or implement any of their marketing tips or suggestions you need to ask yourself some important questions. You will want to use the tried and true who, where, when, why, what and how.

Who is giving you this advice? Have they ever owned a small business and did they succeed with the same small business marketing strategies? Where have they applied it? Did they use their ideas or strategies for online marketing or offline marketing? When did they last use these marketing strategies? Why do they know or think that these specific marketing strategies or ideas will pay off? Why are they sharing these ideas with you? What do they have to gain from sharing or from you using their ideas on marketing?

Don’t take me wrong. A great deal of the marketing advice being shared on the internet is of value. It is and always be your responsibility to test and see if it viable for your small business. Recently I received a series of emails from a self-proclaimed small business marketing expert. In my opinion there were a couple of definite problems with his approach. First problem with his marketing advice is that it was a carbon copy of emails I had received earlier in the day. I can appreciate someone wanting to learn from the masters in the industry but this is not how you do it. Second problem was that he was duplicating some very dubious advice.

Now I will admit I could be wrong on this small business marketing expert’s advice but for me it runs contrary to common sense. One of the subject lines was simply, “ignore me”. I did as I was told and ignored the email for as long as it took to delete it. I did however open up a later email from the series. All the way through the email I was told why I would not want to take action with the offer. It was one of the clumsiest attempts at reverse psychology I had ever seen. Whatever marketing advice finds its way to you, do yourself a favor and put it to a credibility test with the six questions; who, where, when, why, what and how.